Selected Work
Campaigns, systems, and measurable results. The work that demonstrates creative vision paired with business impact. Each project represents a problem solved, a system built, or a result achieved.
AgenticFlow — Autonomous ABM
Built an AI-powered marketing platform from scratch — connecting PIM, DAM, and CRM so AI agents can identify warm prospects and generate personalized campaigns automatically. The logical next chapter of 30 years connecting creative systems.
Lowe's Endcap Display
Conceptualized and executed an innovative endcap display for Lowe's Home Improvement, resulting in a 200% increase in sales.
InVue In-House Studio
Built in-house photography and video capabilities, creating commercial content internally and eliminating external production costs.
Virtual Photography & 3D Renders
Implemented virtual product photography using Adobe Substance 3D, generating photorealistic renders directly from CAD engineering drawings — eliminating traditional photo shoots.
Sealed Air PIM/DAM Integration
Led PIM and DAM implementation with full MarTech stack integration including Magento, Marketo, and Adobe Dynamic Media.
3M Visual Attention Service
Used eye-tracking simulation software to prove design effectiveness with empirical data rather than subjective opinion.
Carnivores Will Go Wild
Evolved the Cryovac 'Carnivores Will Go Wild' campaign into a compelling, high-impact trade show booth experience at IPPE — the world's largest poultry and meat industry event.
Multi-Brand Creative Leadership
Led creative execution across six licensed and owned brands at Electrolux — Eureka, Electrolux, Sanitaire, Frigidaire Small Appliances, 3M Filtrete, and Arm & Hammer — spanning packaging, photography, digital ads, and video, all produced in-house.
Bubble Wrap Appreciation Day
When my director said 'Andrew, a spoof infomercial for our new bubble wrap inflator seems like your kind of thing,' I could not have been more thrilled. Shot, scripted, and produced with almost the entire budget going to the voiceover. Not a single revision on the script or final cut. One of my favorite projects ever.
Getting People Pretty DAM Hyped
I used to make hype videos for a minor league hockey team. When I built AEM Assets as Sealed Air's enterprise DAM, I used those same skills to get internal stakeholders genuinely excited. Big systems need big energy.