The Toolkit

I'm not just a creative director. I'm a systems builder, a technologist, a salesperson, and a team leader. Here's how I create value.

🎨

Creative Direction

Leading teams to develop impactful creative solutions across global brands.

  • ▸Campaign strategy and concept development
  • ▸Brand alignment across 12+ global markets
  • ▸Cross-functional team leadership
  • ▸Vendor relationship management (printers, animators, photographers)
  • ▸Presentation design for Walmart, Best Buy, Lowe's, Target
  • ▸Trade show planning and execution
📷

Visual Production

Hands-on capabilities from concept to final production.

  • ▸Studio photography and art direction
  • ▸Video production and editing (Final Cut Pro, Premiere)
  • ▸3D product visualization and rendering
  • ▸Virtual photography workflows
  • ▸Packaging design and point-of-sale materials
  • ▸Graphic design across print and digital
⚙️

Systems & Operations

Building the infrastructure that enables creative work at scale.

  • ▸DAM Administration: AEM Assets, Widen Collective, Web DAM
  • ▸PIM Implementation: Akeneo (2025 Global Ambassador)
  • ▸Project Management: Adobe Workfront
  • ▸Agile/Lean/Scrum certified (Lean Dog Consulting)
  • ▸System integration and workflow optimization
  • ▸Cost optimization and ROI improvement
🤖

Technology & AI

Leveraging emerging technology to enhance creativity and efficiency.

  • ▸Adobe Creative Suite expert (Photoshop, Illustrator, InDesign)
  • ▸AI-assisted workflow development
  • ▸Building AI agentic platforms
  • ▸3M VAS eye-tracking and design research
  • ▸MarTech stack integration
  • ▸E-commerce platform integration (Magento, AEM Sites)
🏪

The Retail Channel

Deep expertise in retail marketing and customer experience.

  • ▸Endcap and retail display design
  • ▸Sales presentation development
  • ▸Trade show booth design and execution
  • ▸Customer event planning
  • ▸Sales kit building and management
  • ▸Retail partner collaboration (Walmart, Target, Lowe's, Best Buy)
🌱

Leadership & Growth

Building teams, developing talent, and driving continuous improvement.

  • ▸Team building and mentorship
  • ▸Training and development programs
  • ▸Change management and process adoption
  • ▸Stakeholder communication and buy-in
  • ▸Cross-functional collaboration
  • ▸Continuous learning and adaptation

"I'm highly versatile, resilient, and I never stop looking for ways to add value and to learn and grow."

— That's what 15+ years and five professional reinventions have taught me.