Creative Operations Director | Product Information Management (PIM) Strategist | Marketing Technology Leader | AI Content Innovation | 15 Years Building Scalable Creative Systems

“Give me facts, I might listen.
Tell me a story
and you have my attention.”

— Professor John McHale, Illinois State University

“Above all else?”

“Clarity!”

My professor at Illinois State University in Writing for Mass Media class used to say those two things daily. I still think about it, and how it drives so much of my own work to this day. I don't think the standard resume format is particularly good for storytelling. Today, we use AI tools to write resumes for ATS systems. I send those too. But if you're here, let me try something different.

Let me tell you my story. I'll try to be clear.

Selected Work

Campaigns, systems, and measurable results. The work that demonstrates creative vision paired with business impact.

View all projects
AgenticFlow system architecture
🚧 Live ProjectAI & Automation

AgenticFlow — Autonomous ABM

Thirty years of connecting creative and systems. Now I'm teaching machines to do it.

Built from scratch — connecting PIM, DAM, and CRM so AI agents can identify warm prospects and generate personalized campaigns automatically. This is the logical next chapter, and my next career move.

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