Creative leadership.
Focused on scalability
In a discussion with an Adobe solution architect, he paused and asked, "Wait, you're a creative?" "Yes," I answered, "My background is in photography, graphic design, video production, 3d, and animation."
"Huh. You're pretty technical...
You know, for a creative."
About Me.
One of my favorite classes the last time I was at University, was a Writing for Mass Media class with professor John McHale. Professor McHale would say two phrases at least once every class period. I think about those phrases all the time, even though I am primarily a visual communicator.
"Give me facts, I might listen.
-Tell me a story and you have my attention."
The other phrase from Mr. McHale was given as a call and response, again, every time we met in the lecture hall at Illinois State Univerysity twice a week.
"Above all else?" "Clairity!"
I don't think the standard format for resumes is particularly good for storytelling. Today, we are using Ai tools to write our resumes to get past ATS systems powered by Ai to find candidates. I send those out too. But if you are here on my site, let me try and tell you my story. The jobs I've had, what I learned, what I liked, and a little about what I didn't. I'll do my best to be clear.
Blog Posts
Experience
Professional Journey
promoted to: Director, Product Data & Marketing Process - 2022-2025
promoted to: Senior Design and Assets Manager 2021-2022
Communications Design Manager 2018-2021
Sealed Air Corporation
In nearly 8 years at Sealed Air Corporation, I faced several challenges, but also had some great successes, learned so much, and grew in so many ways.
I was originally hired to be part of a newly developed in-house creative group focused on the Protective Packaging division serving North America. I was able to create advertising campaigns, trade show displays, and build sales presentations as well as assist in the presentations of high value customers visiting the Charlotte campus. I was engaged in presentations to Dell, Microsoft, Orora, Belk, Onida and others.
I had suggested early on that Sealed Air was in need of a DAM. At that time all digital assets wrere stored locally or in many different Sharepoint folders scattered around the organization.
Creative Design Manager
Electrolux Small Appliances
Multimedia Production Leadership: Served as the primary lead for studio photography, graphic design, and video production, showcasing a diverse skill set in creating high-impact visual content. Trained colleagues to assist in these areas, demonstrating leadership and team development skills.
Email Marketing Campaign Management: Managed outbound email marketing campaigns, displaying expertise in digital marketing strategies that effectively engage customers and drive brand awareness.
Sales kit building and management: Built sales kits that provided sales team with resources to take to sales calls or to trade shows that included products to demonstrate as well as signage, brochures and presentations.
Creative Director
Electrolux
In-House Design Team Leadership: Established and led an in-house design team focusing on packaging and point-of-sale materials, demonstrating a keen ability to build and manage creative teams.
Comprehensive Campaign Development: Spearheaded campaign and advertising development, encompassing customer persona understanding to final production.
Trade Show and Presentation Expertise: Supervised the design and production of trade show materials and took the lead in high-priority customer presentations for major retailers like Walmart, Target, and Lowe’s.
Project Management System Implementation: Successfully implemented Workfront as the project management system of record for marketing and design.
Creative Concept Development and Execution: Developed and executed creative concepts for marketing campaigns and initiatives, ensuring alignment with brand image and target audience.
Vendor Relationship Management: Built and maintained relationships with external vendors, including printers, animation and 3d artists, video teams and photographers, ensuring high-quality production of marketing materials.
Team Leadership and Mentorship: Led and mentored a team of designers, ensuring successful execution of design projects.
Skills
Core Competencies
Digital Product Ownership
Has lead the establishment to the operational capabilities of PIM, DAM, Project Management Solutions, Adobe Creative Cloud, 3d Virtual Product Photography, Ai Generative Content Creation Solutions and more.
Design Leadership
Expert in visual aesthetics, design thinking, and creative problem-solving.
Marketing Strategy
Specialized in data analysis, market research, and strategic campaign planning.
Project Management
Skilled in project planning, team coordination, and smooth project execution.
Content Creation
Experienced in content development, storytelling, and engaging copywriting.
Video Showcase
