Resume

ANDREW COFIELD Creative Director | Systems Builder | AI Explorer ───────────────────────────────────────────────────── CONTACT Phone: 309.212.2157 Email: andrewcofield@gmail.com LinkedIn: linkedin.com/in/andrew-cofield-8b2a887 Website: andrewcofield.com Location: Charlotte, NC ───────────────────────────────────────────────────── PROFESSIONAL SUMMARY Dynamic and innovative Creative Director with over 15 years of creative production experience and 10 years of leadership in corporate creative roles. Proven expertise in leveraging photography, video, and virtual photography to drive brand visibility and sales. Demonstrated success in building and managing Digital Asset Management (DAM) and Product Information Management (PIM) systems globally for Electrolux and Sealed Air. Skilled in leveraging Adobe Workfront for multiple projects across marketing and design teams. High proficiency in Adobe Creative Suite, Agile methodologies, and AI-assisted workflows. Awarded 2025 Akeneo Champions Global Ambassador. ───────────────────────────────────────────────────── KEY ACHIEVEMENTS • Achieved significant cost savings (over $500,000) in photography and video costs in one year at InVue by creating commercial photography and product demonstration videos in-house. • Demonstrated proficiency in creating trade show displays from concept to production for Electrolux and Sealed Air. • Successfully constructed and managed Digital Asset Management systems globally for Electrolux and Sealed Air, including AEM Assets, Widen Collective, and Web DAM. • Awarded the 2025 Akeneo Champions Global Ambassador award for PIM work with Sealed Air and promotion of Akeneo as a premier PIM solution. • Completed intense 2-week training on Agile framework, methodologies and tools from Lean Dog Consulting to be Agile lead for marketing department. • Conceptualized and executed an innovative endcap display for Lowe's Home Improvement, resulting in a 200% increase in sales. ───────────────────────────────────────────────────── EXPERIENCE DIRECTOR, CONTENT & DIGITAL OPERATIONS Sealed Air Corporation — Charlotte, NC | 2018 – 2024 • Led and then operationalized AEM Assets installation along with Adobe Dynamic Media, integrating DAM with AEM Sites, Magento, Marketo, Workfront, and Adobe Creative Cloud. • Managed brand assets as the Digital Asset Management System Administrator and DAM Librarian. • Built and operated systems that deliver product information and marketing assets across multiple channels. CREATIVE DIRECTOR Electrolux Small Appliances — Charlotte, NC | 2016 – 2018 • Championed the creative development of consumer communications for leading brands including Electrolux, Eureka Vacuum, Sanitaire Vacuum, Frigidaire, and their accessory brands. • Digital Asset Management: Functioned as both System Administrator and DAM Librarian. • Workfront Project Management System Admin for Small Appliances division. • Presentation Design: Collaborated with Sales and Marketing teams to create presentations for Walmart, Best Buy, Lowe's and other retail clients. • Multimedia Production Leadership: Served as primary lead for studio photography, graphic design, and video production. VISUAL COMMUNICATION DESIGN MANAGER Electrolux Small Appliances — Charlotte, NC | 2014 – 2016 • End-to-end visual communication design process: Oversaw design team for diverse portfolio of in-house and licensed brands (Electrolux, Frigidaire, Eureka, 3M, Arm & Hammer). • In-House Design Team Leadership: Established and led in-house design team focusing on packaging and point-of-sale materials. MARKETING COMMUNICATIONS MANAGER InVue — Charlotte, NC | 2011 – 2014 • Comprehensive Campaign Development: Spearheaded campaign and advertising development, from customer persona understanding to final production. • Created commercial photography and product demonstration videos in-house, achieving significant cost savings. ───────────────────────────────────────────────────── EDUCATION ILLINOIS STATE UNIVERSITY | 2008 – 2009 Master of Mass Communications, focus on Digital Communications SOUTHERN ILLINOIS UNIVERSITY | 2001 – 2003 School of Communications, Commercial Photography HEARTLAND COMMUNITY COLLEGE | 2001 – 2003 Associates Degree — Digital Media Design ───────────────────────────────────────────────────── TECHNICAL SKILLS Adobe Creative Suite: Photoshop, Illustrator, InDesign, Premiere, After Effects DAM Systems: AEM Assets, Adobe Dynamic Media, Widen Collective, Web DAM PIM Systems: Akeneo (2025 Global Ambassador) Project Management: Adobe Workfront, Agile/Scrum/Lean certified 3D & Visualization: Substance, virtual photography workflows AI & Emerging Tech: AI-assisted workflow development, agentic platform building ───────────────────────────────────────────────────── AWARDS & RECOGNITION • 2025 Akeneo Champions Global Ambassador • Lean Dog Consulting Agile/Scrum Certification ─────────────────────────────────────────────────────