It was an inexpensive vacuum, and not everyone was excited about bringing it to the buyers. I took the prototype, freshly painted by our modelshop in fire engine red, to the only conference room in the building where i could have total control of lighting.
I brought one light, one Canon EOS camera and my patience. I got a 3D render from one of the members of the Industrial Design team – and I went to work. I shot, edited and added all the text and motion graphics on my Apple iMac. The video was shown to the entire small appliance team at Electrolux and was used to show buyers how excited we were to launch this new cost-effective vacuum. Let's just say the enthusiasm for the product matched the energy of the song by the incredible Black Keys. It was fun for me to make, and fun for our sales team to present. 
The vacuum launched in WalMart, Target, Best Buy, Lowe's and other national retailers.