We had received some negative feedback on the previous design of the AirSpeed packaging. 

​

The hierarchy of messaging was unclear, it violated principles of good packaging design, if a consumer sees a package as overly complex, they will reject it and not engage. I employed amazing eye-tracking simulation software invented by 3M to prove my point and refine the pack. 

​

I developed original concepts and tested and retested along with my team of designers, and eventually released new packaging that was attractive, impactful and engaging while sharpening the brand image. One of the package designs was so attractive to the buyer from Best Buy, that they asked the design be exclusive to their stores. Sales numbers proved that the science worked.