Creative leadership.
Focused on scalability
Explore my work
In a discussion with an Adobe solution architect, he paused and asked, "Wait, you're a creative?" "Yes," I answered, "My background is in photography, graphic design, video production, 3d, and animation."
"Huh. You're pretty technical...
You know, for a creative."
Work with me
Blog Posts
Experience
Professional Journey
Director, Product Data & Marketing Process
Sealed Air Corporation
Data-Driven Marketing Strategy: Implemented a comprehensive Product Information Management (PIM) system, integrating with ERP and Adobe Experience Manager. This strategic initiative ensured accuracy and consistency across all marketing channels, enabling more effective trade partner communications and sales enablement. This PIM system has created a new capability for Sealed Air, producing digital product catalogs tailored to each of our Channel Partner’s specific product offerings.
Technology Integration for Marketing Efficiency: Introduced AI-powered content creation tools, leveraging a knowledge base of thousands of technical records. This innovation streamlined the production of specialized marketing content and product data enrichment, crucial for developing targeted trade marketing materials.
Cross-Functional Collaboration for Channel Strategy: Fostered strong relationships with cross-functional teams to design and execute Channel Partner Portal for providing our partners access to vital assets within our Brand Portal, empowering our partners with accurate and up to date resources for promotion of our products.
Marketing ROI and Performance Metrics for content and assets: Developed and implemented strategies to ensuring all marketing materials were based on reliable and up-to-date information, and are useful and relevant to our partners. This data-centric approach allowed for more precise measurement of marketing ROI and performance metrics across various trade channels.
Creative Design Manager
Electrolux Small Appliances
Multimedia Production Leadership: Served as the primary lead for studio photography, graphic design, and video production, showcasing a diverse skill set in creating high-impact visual content. Trained colleagues to assist in these areas, demonstrating leadership and team development skills.
Email Marketing Campaign Management: Managed outbound email marketing campaigns, displaying expertise in digital marketing strategies that effectively engage customers and drive brand awareness.
Sales kit building and management: Built sales kits that provided sales team with resources to take to sales calls or to trade shows that included products to demonstrate as well as signage, brochures and presentations.
Creative Director
Electrolux
In-House Design Team Leadership: Established and led an in-house design team focusing on packaging and point-of-sale materials, demonstrating a keen ability to build and manage creative teams.
Comprehensive Campaign Development: Spearheaded campaign and advertising development, encompassing customer persona understanding to final production.
Trade Show and Presentation Expertise: Supervised the design and production of trade show materials and took the lead in high-priority customer presentations for major retailers like Walmart, Target, and Lowe’s.
Project Management System Implementation: Successfully implemented Workfront as the project management system of record for marketing and design.
Creative Concept Development and Execution: Developed and executed creative concepts for marketing campaigns and initiatives, ensuring alignment with brand image and target audience.
Vendor Relationship Management: Built and maintained relationships with external vendors, including printers, animation and 3d artists, video teams and photographers, ensuring high-quality production of marketing materials.
Team Leadership and Mentorship: Led and mentored a team of designers, ensuring successful execution of design projects.
Design & Assets Manager
Sealed Air Corporation
Trade Show Excellence: Personally developed concepts, pitched those concepts to stakeholders within the organization and created impactful visual assets for multiple high-profile trade shows, including International Producers and Processors Expo (IPPE), PackExpo, Foam Expo, and CPI. Oversaw the entire process from concept to execution, ensuring innovative booth designs that effectively showcased products and engaged attendees .
Strategic Channel Marketing and Technology Integration: Spearheaded the implementation and management of cutting-edge marketing technologies, including AEM assets, Dynamic Media, Workfront, Adobe Creative Cloud, and Adobe Brand Portal. These systems streamlined the delivery of product information and marketing assets across multiple channels, enhancing partner communications and sales enablement .
Key Account Management and Executive Presentations: Coordinated top-to-top meetings with key accounts such as Dell, Microsoft, Belk, and Orora. Designed compelling slide decks and executed multi-day events, demonstrating the ability to communicate effectively with high-level stakeholders and drive strategic partnerships
Cross-Functional Collaboration for Integrated Marketing Campaigns: Worked closely with cross-functional teams to develop and execute integrated marketing campaigns that effectively promoted products and services. This collaborative approach resulted in increased brand awareness, lead generation, and customer engagement across various trade channels.
Design Manager
InVue
Multimedia Production Leadership: Served as the primary lead for studio photography, graphic design, and video production, showcasing a diverse skill set in creating high-impact visual content. Trained colleagues to assist in these areas, demonstrating leadership and team development skills.Email Marketing Campaign Management: Managed outbound email marketing campaigns, displaying expertise in digital marketing strategies that effectively engage customers and drive brand awareness.Sales kit building and management: Built sales kits that provided sales team with resources to take to sales calls or to trade shows that included products to demonstrate as well as signage, brochures and presentations.
Video Production Specialist
Bloomington IL US Cellular Coliseum
Multiple positions in video production from camera, replay, chiron, technical direction, and ribbon board live production as well as edit and create highlight videos and graphics for minor league professional hockey team as well as arena football team plus other events where in-house video production was needed.
Skills
Core Competencies
Digital Product Ownership
Has lead the establishment to the operational capabilities of PIM, DAM, Project Management Solutions, Adobe Creative Cloud, 3d Virtual Product Photography, Ai Generative Content Creation Solutions and more.
Design Leadership
Expert in visual aesthetics, design thinking, and creative problem-solving.
Marketing Strategy
Specialized in data analysis, market research, and strategic campaign planning.
Project Management
Skilled in project planning, team coordination, and smooth project execution.
Content Creation
Experienced in content development, storytelling, and engaging copywriting.
Video Showcase
