We’ve all been there – wrestling with a vacuum brushroll tangled in hair. Electrolux solved this pain point with a patented self-cleaning brushroll (press a button, and 🌟poof🌟 debris vanishes!). But explaining this innovation in-store? That was the real challenge. Lowe’s tasked us with creating an “innovation endcap” that stopped shoppers in their tracks. The old approach? A 3-step "filmstrip" + text explanation. Effective, but forgettable. 𝗧𝗵𝗲 “𝗔𝗵𝗮” 𝗠𝗼𝗺𝗲𝗻t: I gr