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𝗙𝗿𝗼𝗺 𝗚𝗿𝗼𝘀𝘀 𝘁𝗼 𝗚𝗿𝗼𝘄𝘁𝗵: How a 𝗕𝗮𝗴 𝗼𝗳 𝗛𝘂𝗺𝗮𝗻 𝗛𝗮𝗶𝗿🤢 (Yes, Really!) Drove a 𝟮𝟬𝟬% 𝗦𝗮𝗹𝗲𝘀 𝗟𝗶𝗳𝘁 🤑
We’ve all been there – wrestling with a vacuum brushroll tangled in hair. Electrolux solved this pain point with a patented self-cleaning...
andrew cofield
Apr 221 min read
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From Hockey Rinks to Boardrooms: How I Used Sports Hype Tactics to Launch Sealed Air’s First PIM System
The Unlikely Connection Between Hockey Highlights and Product Data Years ago, I blasted AC/DC’s Thunderstruck while editing highlight...
andrew cofield
Apr 222 min read
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When "Yes, and..." leads to a ROARING success
The brief hit my desk: Design Cryovac’s flagship trade show booth for IPPE (aka “The Chicken Show”). But this wasn’t just any project....
andrew cofield
Apr 221 min read
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